Beschreibung
1. One, A Few, A Hundred Million (Nicolas G. Hayek) 2. Swatch: From Trademark to Myth (Omar Calabrese) 3. How an International Brand is Born (Christoph Schifferli) 4. From Object of Everyday Use to Cult Object, or the Details of a Remarkable Success Story (Interview with Franco Bosisio) 5. All About Swatch: Surnames, Names (and References! From 1982 (Prototypes) & 1983 Spring/Summer to Swatch Automatic 1991 Fall/Winter)